About ito

Ito is a Berlin-based textile brand dedicated to the art of interior decoration.
Established in 2015 by Ayako Matsuo, she aims to elevate home decor to the realm of fine art.

With a keen eye for timeless design and a dedication to sustainable practices, Ito crafts each piece with meticulous care and attention to detail.
By sourcing only the finest materials from Europe, it ensures that every creation is not only aesthetically pleasing but also environmentally conscious.

The mission is to make your home reflect your unique style and values. That's why each of the creations is meticulously crafted with the utmost attention to detail, offering you timeless elegance that will last a lifetime.

About production

Every product is designed and handcrafted by Ayako herself.
From the initial design concept to the final finishing touches, every step of the production process is carefully overseen.

Using only the finest yarns sourced from Germany and Switzerland, each carefully selected for its superior quality and suitability for rug-making, so each piece is imbued with exceptional quality.

Crafted with an eco-conscious approach, the yarns are spun sustainably to ensure longevity and resilience, even in high-traffic environments like hotel lobbies.

To achieve the signature hues, every colour is hand-dyed in small batches, resulting in subtle variations that add a unique charm to each creation.

For collaboration work,
custom order,
some fun projects,
Contact me