We take the protection of our users’ ( “User/you/your”) Personal Data very seriously and strictly comply with applicable data protection laws and regulations. Below we provide you with an overview of what data we collect for what purpose and how we ensure the protection of the data.

The responsible authority according to the German Federal Data Protection Act, (Bundesdatenschutzgesetz, BDSG) is Ayako Matsuo, Falkstr.24 12053 Berlin, Germany (“ito” or “we/us/our”).

We offer an online shop and related services on the website https://www.itoitoitoitoito.com (“Website”).

Please read the following information regarding the privacy policy carefully. In case you have further questions, please do not hesitate to contact us at any time at [hello@itoitoitoitoito.com].

This privacy policy is assessable anytime under this page and may be downloaded and printed anytime.

We reserve the right to change the regulations of this privacy policy at any time, taking into account currently applicable data protection provisions. In case of any changes, you will be notified and you will have to agree to the modified data protection regulations.

What Personal Data does Mair Berlin collect, store and use?
“Personal Data” are any information concerning the personal or material circumstances of an identified or identifiable individual (the data subject).

The use of our Website is generally possible without the disclosure of personal data. If personal data (such as name, address or e-mail address) are collected on our Website there are not transferred to third parties without your explicit consent.

We may point out that the data transfer on the internet (e.g. communication via e-mail) may cause safety issues. A complete protection of the data from third parties is not possible.


If you search and browse the website https://www.itoitoitoitoito.com/ the provider of the Website collects and stores information automatically in so-called Server-Log-Files that your browser transfers to us. These are
type/version of the browser, system software used, referrer URL, hostname of the computer/device, time of the server request

These data cannot be assigned to particular persons. A match of these data with other data sources does not happen. We hereby reserve the right to check these data afterwards if particular indications for an illegal use become apparent to us.

Use of Online Shop and Services

For the use of the Website, online shop and related services you submit more data depending on the way of use, such as your e-mail address, telephone number, postal address, bank and credit card details.

We use the information collected, including your Personal Data, in order to (i) provide and improve our online shop and services on the Website; (ii) to ensure the technical functionality and to analyze your use of our Website and services; (iii) to contact you in matters regarding our services, also by means of e-mails; (iv) to implement this privacy policy and the terms and conditions available at Terms and condition page (hereinafter “Terms”); and (v) as otherwise explained in this privacy policy.

Are any Data transferred to Third Parties?
We will transfer your Personal Data to a third party only within the scope of legal provisions, i.e. if we are obliged to transfer the data due to a government or court order, or if applicable legal provisions authorize the transfer.

What about Cookies, Analytics and Social Plugins?

In order to offer you a convenient online service featuring numerous functions, our Website uses text files (“Cookies”) containing information to identify returning visitors for the time of their visit to our Website. Cookies are usually saved on your device and do not cause any harm. Cookies facilitate the transfer of specific content, such as entering data, which has already been supplied, and help us identify popular sections of our Website. You can deactivate the use of Cookies in the settings of your browser at any time. To find out how to change the settings, please consult the help function of your browser. However, we want to point out that without Cookies the use and comfort of use of our services may be restricted.

Users may manage a lot of online Cookies by different businesses on the US-website http://www.aboutads.info/choices/ or the EU-website http://www.youronlinechoices.com/uk/your-ad-choices/.

Google Analytics

The service offered here uses Google Analytics a web analytics tool offered by Google Inc., Mountain View, CA, USA (“Google“). This analysis service uses so-called “cookies”. For analysis, text files will be stored on your device. The information stored in the corresponding files about the use of this Website are generally transmitted and stored in Google server in the USA. As the IP anonymization is active on this Website, your IP address will be shortened by Google within the member states of the European Union. This information will be used to evaluate your use of the services offered here and enable the operator of this Website to analyze your website activity and provide other services associated with the website service. The IP address transmitted from your browser, as part of Google Analytics will not be merged with other data from Google.

Adjusting the settings of your browser software can prevent the use of cookies. In this case, it may be possible that the functions of the service offered here cannot be used in its entirety. Furthermore, it is possible to prevent the acquisition and processing of data generated by the “cookies” in relation to the use of this Website, by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de

Social Plugins

The Website is connected to social networks, as Facebook and Instagram, via “Social Plugins“. You can share content in the section “News” via those Social Plugins.

Without any action from your side the Social Plugins are deactivated and therefore no data are transferred. If you wish to share, for example a certain content, you have to click the respective button first. Only with the click of the respective button a connection to the respective social network will be set up and data transferred thereto. In the event you are already logged in your user profile within the social network, your visit of the Website is tracked instantly. In any case you can deactivate this function anytime.

If you do not want any collection of data through the Website by the social networks you need to log out from the social network every time you visit the Website. However, with every visit of the Website (a) Cookie(s) with an identification is/are set if the Social Plugin buttons are/were activated via clicking. Therefore through this function data might be collected and a profile might be created, which could be tracked back to the individual person. If you do not want this you can either deactivate the Social Plugin on the Website via clicking the button or you can change your browser settings accordingly and exclude the acceptance of any Cookies; we hereby inform you that in this event the functionality of this Website could be restricted.


The Website uses the Social Plugin for the social network Instagram under www.instagram.com (“Instagram“).

The data policy of Instagram can be found here: https://www.instagram.com or https://help.instagram.com/155833707900388

Data Security
We have installed technical and organizational measures in order to safeguard our Website against loss, destruction, access, changes or the distribution of your data by unauthorised persons. However we cannot guarantee a complete protection for data transmitted to us against all dangers at all times, because information via the internet is not completely secure.

The access to your user account is possible only after entering your username and password. You shall treat your access information confidentially and close the browser window, once you have ended your communication with us, particularly if you share the use of the computer with others.

ito will store your data on servers, which are located in the EU.

ito is based in Germany. The applicable German law and European directives govern the information we collect.

Duration of Use; Revocation
You have the right to revoke your consent in regard to the use, processing and transfer of your personal data anytime via notice in writing or e-mail to [hello@itoitoitoitoito.com]. In the event of a revocation, we will delete your data stored without hesitation. However, this does not apply if these data are necessary to process your request. We are allowed to process and/or use your data despite your revocation if this happens in the area of the purpose of a legal obligation or quasi-legal relation of trust (e.g. for processing your request), and/or for protection of our legitimate interests and after considering a balance of interests there is no reason to believe that your legitimate interest in the exclusion of the processing and/or use predominates.

Information, Deletion, Blockage, Contact
You have the right to information free of charge at any time about your personal data stored by us, their source and recipient and the purpose of the data processing as well as the right to correct, block or delete these data.

For your own security, please understand that in the event of a request for information or a change we have to verify your data.

For this and additional questions about the issue of personal data you can contact Ayako Matsuo, Falkstr.24 12053 Berlin, Germany, e-mail: [hello@itoitoitoitoito.com] at any time.